Black Friday is the ultimate opportunity to boost your business. With customers actively seeking deals and discounts, a well-executed Black Friday strategy can mean the difference between an ordinary and an extraordinary holiday season for your brand. Here are five proven marketing ideas to help your business shine this Black Friday and create lasting value for your customers.

1. Offer Discounts That Really Stand Outs

During Black Friday, shoppers are looking for the best deals of the year. To capture their attention, consider offering a “deep” discount—something substantial enough to feel irresistible. A well-timed, standout deal can be what sets your brand apart in a sea of promotions. This is your chance to surprise and delight your customers, making it a Black Friday to remember.

2. Make VIP Customers Feel Special

It’s the perfect time to show appreciation to your loyal customers. Consider an early-access sale or exclusive “insider” discounts. This VIP approach not only rewards loyalty but creates a sense of community and value around your brand. A strategy like TANIT Botanics’ “Change Friday” sale, which gives VIP email subscribers early bird access, can encourage customers to feel like they’re part of something exclusive.

3. Get Ahead with a Black November Plan

Why limit yourself to just one day? Many successful brands start their promotions as early as the first of November. A month-long plan lets you build momentum, keep your brand top-of-mind, and prevent customers from missing out due to last-minute rushes. Planning a “Black November” means pacing your promotions to ensure customers stay engaged throughout the entire month.

4. Build Anticipation with Social Media

In the weeks leading up to Black Friday, social media is your best friend. With over $58 million in sales attributed to social commerce in recent years, building anticipation on channels like Instagram and Facebook is more impactful than ever. Use inspiring visuals, and teaser videos, and highlight real customer testimonials to make an emotional connection. A little pre-Black Friday excitement on social media goes a long way in reminding customers why they love your brand.

5. Personalize Your Black Friday Emails

Email remains one of the most effective ways to connect with customers during Black Friday. By segmenting your audience, you can personalize each email to speak to specific interests and buying patterns, giving customers a more meaningful experience. Think of it as a way to “speak their language” directly and stand out in an overcrowded inbox.

Black Friday success is all about delivering value, creating excitement, and building connections that last. With the right approach, you’ll not only make this shopping season profitable but memorable for your customers.

Let’s get your business Black Friday ready and set the stage for an incredible holiday season!